A squeeze page is a page that is designed to motivate an email subscription. It’s the page that visitors are directed to before they can access a website and its information. For example, if you are building an email list you might use a PPC ad to promote a free report. Prospects click on your ad. They’re then taken to your squeeze page. There, they provide their email address. Then they instantly receive access to the promised report.
However, some squeeze pages work better than others. If you’re looking to build an email list or your existing sign-up form isn’t meeting expectations, here are a few tips and strategies to build a killer squeeze page.
#1 Keywords
Visitors have arrived at your squeeze page because they searched for your information. They’ve used keywords to find you. Make sure those same keywords are represented in the content on your squeeze page.
For example, if you are using PPC to drive traffic to a squeeze page, make sure the keywords represented in your ad are also in your page’s contents. A PPC ad advertising fat loss for teens should lead to a squeeze page offering a report on fat loss for teens. This may mean that you have to create several squeeze pages. Each page will address a unique keyword and/or target audience.
Test and track your keywords for conversion rates. Chances are, the more targeted your squeeze page, the better your opt-in results.
#2 Benefits
Just like a good sales page, your squeeze page needs to offer value. Prospects want to know what’s in it for them. What are the benefits of signing up? If you’re offering a free report, then stress the value they’ll receive from the free report. If you’re offering a weekly newsletter, then let them know why it’s such a great newsletter.
Remember, features are different from benefits. The fact that your newsletter is sent daily isn’t a benefit. It’s a feature. The benefit is that they’ll receive the latest news in their email box every morning. They’ll be able to break the news to their colleagues and be “in the know.”
#3 Your call to action
Remember to tell them what to do. It may be obvious they need to provide their email. However, it’s important to tell them. Include a call to action. Also include a privacy statement. For example, “We never sell, rent or lend your email address to anyone.” This extra bit instills confidence in prospects that may be leery.
Make sure your squeeze page isn’t too long. Don’t ask for more than a simple email address. You can also ask for a first name but keep it simple. Your squeeze page should ideally fit above the fold. This means that all of the copy should be on your prospect’s screen. They shouldn’t need to scroll to read more.
Keep it simple, attractive and to the point. And of course, with any sales and marketing efforts, test and track. Find out what works best for your prospects. Test and track headlines. Test and track your call to action. Test and track design elements, too. With a little time and attention you can have a killer squeeze page. You can meet your email list goals.
photo credit: KrAzY KorY
