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Product Review Perks: Have Brands Gone Too Far?

With the popularity of mom blogs, companies are trying to target the top mom bloggers that they consider to be “mom-fluential.” What does that mean? These moms are being bombarded with perks to review these companies’ products. Many mom blogs publish product reviews. It is actually a natural evolution of

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Online Sales: How Moms and Women Buy Online

The Internet has opened the entire world up to moms at the press of a button on their computer or Smartphone. Women and moms are flexing their buying muscles online. So, what are the purchasing habits in the online world? Moms of today are more into technology than their older

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